NEW YORK — For more than 20 years, Victoria’s Secret had bolstered its image built on a man’s vision of sexiness with one big annual event: its fashion catwalk extravaganza, with supermodels like Naomi Campbell sashaying down the runway in Swarovski-crystal covered wings, thongs and million-dollar fantasy bras.
The Victoria’s Secret World Tour, to be aired globally on Amazon Prime Video on Sept. 26, marks the company’s biggest marketing investment in the past five years and its latest bid to reverse itsto many women, leading to several years of sales declines. Campbell told The Associated Press that there are many girls who want to work and create for Victoria’s Secret, “and now they will have the chance to.”While the brand is still the largest lingerie label by sales in the U.S., its market share has eroded to 18.7% last year from 31.2% in 2017, hurt by smaller rivals like American Eagle’s Aerie and