Tech companies try to take AI image generators mainstream with better protections against misuse

Those problems aren't yet solved. But a proliferation of new image generators say they're business-ready this time.

“When we talk to customers about generative technology, mostly what we hear is a lot of the technology is really cool, but they don’t feel like they can use it because of these questions,” said Adobe’s chief technology officer for its digital media business, Ely Greenfield. But if you’re a business or a creative professional thinking about using images on your website, apps, or in print layouts, advertising or email marketing campaigns, “it’s kind of a big deal,” Truog said. “You don’t want to be getting into trouble.”

Microsoft, a major investor in OpenAI, showed how it is already starting to bake DALL-E 3 into its graphics design tools, mostly for background editing, as well as its Bing search engine and chatbot. YouTube revealed a new Dream Screen for short YouTube videos that enables creators to compose a new background of their choosing.

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