Amazon's Booming Ad Business Has 'Barely Scraped The Surface', CEO Says

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As it grew into a tech behemoth over its first two decades, Amazon was regarded as a sleeping giant in the digital advertising business, largely ceding the market to the duopoly of Facebook and Goo…

As it grew into a tech behemoth over its first two decades, Amazon was regarded as a sleeping giant in the digital advertising business, largely ceding the

market to the duopoly of Facebook and Google. It is now very much awake, and CEO Andy Jassy believes it has “barely scraped the surface” of the opportunity.

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