Digital banking is a growing industry in South Africa and there is stiff competition between the biggest players to position themselves as the market leader.When one of South Africa’s newest digital banks needed to stand out from its competitors, it chose to advertise on BusinessTech – South Africa’s biggest business news website – as part of its marketing mix.
It achieved impressive results, quickly elevating itself as a leader thanks to its positioning of the services it offers and the superior technology its system runs on. As a result, the bank has booked annual marketing campaigns on BusinessTech ever since – and is now a leading name in the digital banking industry.Home Page Takeovers and Always-on Banners– To promote new products, become known as a thought leader, and drive client engagement/new leads.– To position itself in front of South Africa’s top financial decision-makers.
Thanks to the excellent performance of its BusinessTech marketing campaigns, the digital bank continues to benefit hugely in 2024.