Buying blind: Cannabis marketing restrictions leave little brand awareness in the new recreational market

  • 📰 globeandmail
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 92%

United Kingdom News News

United Kingdom United Kingdom Latest News,United Kingdom United Kingdom Headlines

Buying blind: Cannabis marketing restrictions leave little brand awareness in the new recreational market GlobeBusiness

When Brightfield Group, a Chicago-based research firm, asked Canadian cannabis users about the brands they bought, almost one-quarter of those surveyed were not sure. “Brand loyalty is a real challenge given the marketing restrictions and packaging restrictions,” said Bethany Gomez, the firm’s managing director.

The warning is an indication that some players in the nascent recreational cannabis industry in Canada have been testing the boundaries in promoting their products. While the law contains a laundry list of promotional activities that are prohibited, companies are still trying to suss out where there is wiggle room – and how much.

“There are certain players who have taken a bit of an aggressive approach, waiting for regulators to come say something," Mr. Moscone said. “It creates a non-level playing field when some are willing to take that approach and others aren’t.” That hasn’t stopped some companies from associating themselves with celebrity investors such as the Tragically Hip, Seth Rogen, Snoop Dogg and Gene Simmons – who may give a brand some celebrity buzz even if they are not technically endorsing it.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 5. in UK
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

globebusiness Not as if buying weed was an educated decision to begin with...

globebusiness ecsvan

globebusiness This picture doesn’t represent the products being sold legally ... this is a image of the illegal marketplace ... I expect more out this news source

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Electric vehicles, demand for cleaner energy has pushed Big Oil to take small steps toward refocusing businessTheir funding for oil exploration dwarfs any alternatives, but they are buying up power generation and retail utilities to integrate with their long-standing natural gas and emerging renewables ventures
Source: globeandmail - 🏆 5. / 92 Read more »

Alarm signals sound in British business community as parliamentarians struggle to reach consensusOn Monday, several car plants began temporary shutdowns to cope with potential Brexit disruptions and one of Europe’s largest discount airlines, EasyJet, said consumers have started holding back on buying tickets That confusion is good for their bank accounts. As soon as they have finished filling their pockets they will get around to agreeing on a deal. If brit businesses have waited until now to panic then I'd suggest they are 3 years late. They should have panicked BEFORE the referendum, and helped defeat brexit
Source: globeandmail - 🏆 5. / 92 Read more »