'They don't take too much guff,' Pat Rigney on overly modest Irish business people | JOE.ie

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'Working in Leitrim they tend to be low-key operators.' 🤫🤫 Pat Rigney, Founder of Drumshanbo Gunpowder Irish Gin, talks about how Irish business people are often seen as far too modest.

Jamie ConcannonFor an island of our size, we have a lot to be proud of. From writers and musicians loved the world over to international brands that set standards for the rest, you'd think that we would shout about it more.

"We had the Whole Foods buyer over from the US recently, who are now bought by Amazon.

The American businesswoman's attitude of throwing modesty out the window wasn't exactly the status quo in Drumshanbo. As he said himself;"They don't take too much guff."The culture in Ireland is no doubt very different to the US. Someone who wants to celebrate their own success runs the risk of being labelled with"notions," and the representative from Whole Foods said his modesty will do him no favours.

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