Adam Lambert Played the Industry Game — Now He’s Rewriting the Rules With New EP: ‘It’s My Turn’

has been playing characters. Whether in his musical theater roots, his touring role as the frontman of Queen or even onBut he’s ready to change that. “I’ve watched other artists express this very real, authentic part of themselves over the last few years,” he tells sees the singer embracing a new, dance-focused sound to talk about sex, desire and romance in a more honest way than he ever has before.

Here in West Hollywood, I love going out, I love having after parties at my house, I love nightlife. I love dressing up and and interacting with people and and getting that charged up and flirty feeling with people. So I just was like, “I want to capture that energy of sexuality and desire for connection and liberation.” And that’s the after party.

I had to play the game at that point, because I wasn’t going to lose my opportunity. So I just kept moving forward and doing my thing. And obviously there’s a lot more to me than just my sexuality, but that is a big part of who I am. Romance and sex and heartbreak, we see all of our favorite hetero artists sing about all that stuff all the time.

I mean, it’s still a bit of a game — you still have to strategize, and you still have to figure out what people like and how they’ll respond to things and marketing and all that. But I think that identity politics has become such an important part of an artist’s whole package. People are not stupid: They know when someone’s being who they are, and when they’re not. If anything, with this next project, the people that know me will go, “Oh, yeah.

Part of what I love about the songs is that you are really leaning into the gay club aesthetic — because oftentimes, this house, dance-pop sound has a tendency, especially when coming from queer artists, to be written off as “gay music” and taken less seriously. It feels like that has changed a lot in recent years where that brand of music has become much more high profile — why do you think that is?, the music that I was listening to in my 20s was a lot of electronic music.

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