The Music Industry Has a Plastic Waste Problem. Can This ‘Ugly’ Cup Solve It?

Scan the ground after any given concert or music festival and one thing you’re almost certain to see is a scattering of empty plastic cups. According to a 2024by environmental advocacy agency Upstream, the live-event industry creates over 4 billion single-use cups that end up in landfills every year in North America alone. It doesn’t have to be this way — and reuse company r.World wants to lead the change.

At the center of this movement is the plastic cup itself. Good for 300 uses, r.Cups are made of thick plastic designed and manufactured to r.World specifications that Martin says “overhauled” the manufacturing process of a standard single use cup. Made in the United States to minimize carbon emissions from shipping, each cup is slapped with the words “please return our cup to an r.cup bin,” and when a cup reaches its maximum number of uses, it’s upcycled into other r.World products.

Cups are collected in yellow bins that sit alongside garbage cans and recycling containers at venues, then brought to an r.World-owned wash hub facility. These hubs are built in economically depressed areas of any given city to help spur the economy, and are where cups are washed and inspected, largely staffed by people living in halfway houses or who are getting back on their feet after getting out of prison.

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How new Dallas Music Office will cater to local music industryAn extension of Visit Dallas and the Texas Music Office, the Dallas Music Office will offer resources and education for musicians.
Source: dallasnews - 🏆 18. / 71 Read more »

Family Alliance in Music Champions Music Industry Executives Balancing Career Success With Family CareFamily Alliance in Music supports music industry executives in their goals of achieving career success while caring for family.
Source: billboard - 🏆 112. / 63 Read more »

Lawmakers, industry experts hope seafood task force will boost struggling industryThe Alaska seafood industry is the cornerstone of Alaska’s economy, contributing $5.7 billion in 2019, but the industry is now on a tailspin on many different fronts. State lawmakers hope new legislation passed during the most recent session will help curb that.
Source: AKNewsNow - 🏆 460. / 53 Read more »

Academy of Country Music Reveals Winners for Industry and Studio Recording AwardsThe Academy of Country Music has revealed its industry and studio recording awards winners.
Source: billboard - 🏆 112. / 63 Read more »

Live Aid and Ticketmaster unfairly control the music industry, feds sayTexas is one of 30 states plus the U.S. Department of Justice that is going after Live Nation and Ticketmaster for running an alleged bullying operation to...
Source: dallasnews - 🏆 18. / 71 Read more »

Music Industry Nonprofits Launch Voting Initiative Aimed at Increasing 2024 Election TurnoutLed by the Music Sustainability Alliance, the program offers easy, high impact ways for those in the industry to boost voter turnout on election day.
Source: billboard - 🏆 112. / 63 Read more »