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Deepfakes Are Evolving. This Company Wants to Catch Them All

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Artificial Intelligence,Deepfakes,Machine Learning

Hany Farid, a leading expert on image and video manipulation, says that detecting deepfakes will take more than AI alone.

Some Fortune 500 companies have begun testing software that can spot a deepfake of a real person in a live video call, following a spate of scams involving fraudulent job seekers who take a signing bonus and run. The detection technology comes courtesy of Get Real Labs, a new company founded by Hany Farid, a UC-Berkeley professor and renowned authority on deepfakes and image and video manipulation.

Get Real Labs also uses several AI models, trained to distinguish between real and fake images and video, to flag likely forgeries. Other tools, a mix of AI and traditional forensics, help a user scrutinize an image for visual and physical discrepancies, for example highlighting shadows that point in different directions despite having the same light source, or that do not appear to match the object that cast them.

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