Josue “Joe” Robles Jr., who served nearly three decades in the U.S. Army — rising to become a two-star general before assuming the top job at USAA — died Thursday, the company announced. He was 78.
“It’s not often that people loved their CEO, but people loved Joe,” said Eileen Collins, a retired NASA astronaut and Air Force colonel who served on USAA’s board of directors from 2006-2021. Robles “was not only a great military man, organizing USAA, he also had a great love for the community,” said retired Bexar County Judge Nelson Wolff, who recalled that Robles’ predecessor came out against Wolff’s efforts to pass a bond that would fund improvements to the San Antonio River, the then-AT&T Center, amateur sports parks and the creation of what would become the Tobin Center for the Performing Arts.
From business to veteran affairs to education, he exemplified a life of selfless service, answering the call locally and nationally time and time again.” He enrolled in community college after high school and took a job at a NASA nuclear plant, with plans to become a doctor. But when he dropped his classes to part time, “Uncle Sam got to me,” he said in anRobles entered the Army as an enlisted soldier, but was placed into a program that put non-college graduates into Officer Training School. He later earned an undergraduate degree in accounting from Kent State University and an MBA from Indiana State University.
During his time at USAA and after his retirement, Robles was a civically active member of the community. He served on the boards of directors of the San Antonio branch of the Federal Reserve Bank of Dallas, CHRISTUS Santa Rosa Health System and the CHRISTUS Santa Rosa Children’s Hospital Foundation, San Antonio’s Early Childhood Education Municipal Development Corporation and the United Way of San Antonio and Bexar County.
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