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Singapore Theatre Company returns to Singapore Repertory Theatre name after contentious rebrand

  • 📰 The Straits Times
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Theatremakers who objected to the name change in February welcome SRT's latest announcement.

Singapore Theatre Company will return to its old name of 31 years, Singapore Repertory Theatre after members of the theatre community objected to its new name.

In response to The Straits Times’ queries, SRT’s artistic director Gaurav Kripalani says that the company had been engaging with colleagues, peers, sponsors, patrons and its audiences on the matter. He adds: “The overwhelming response was to go back to a name everyone knows and loves.”, which came on the heels of the company’s 30th anniversary, was fraught and short-lived, lasting all of six months. The Singapore theatre communityand would announce a new name before its show in August 2024.

Rama Chandran, founder and director of children’s theatre company Act 3 Theatrics, who earlier told ST that no company should have the right to call itself “Singapore Theatre Company” says that he is “very happy” about SRT’s latest decision. He applauds the company for “taking in a cross-section of opinions and comments”.

 

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