GM’s Mark Reuss Promises ICE Investment During EV Transition

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“You’ve got to continually invest in ICE,” GM’s president said while talking about the automaker’s flexible approach to building both EV and combustion vehicles

GM’s president Mark Reuss says it will continue to invest in combustion tech during the transition to electric power. The automaker says it has flexibility within its manufacturing setup to adapt to shifts in consumer demand between ICE and EV. GM recently delayed the launch of the Chevrolet Silverado EV and GMC Sierra EV trucks because the electric market hadn’t matured as expected.

“You see all of those things happening at the same time as our launches of our EVs. Now, that's a big execution risk, but I would say, timed right with the supply base, we know how to do that pretty well. GM needs to stay agile to adapt to an EV market that hasn’t blossomed as fully as many automakers predicted it would, a fact that caused GM to delay the launch of the Chevrolet Silverado EV and GMC Sierra EV trucks.

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