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Lowe's becomes latest company to dial back DEI efforts aimed at LGBTQ groups

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John Deere, one of America's most iconic brands, is scaling back diversity and inclusion measures. The move is part of a broader effort to move away from diversity and social justice efforts. NBC News' Christine Romans reports.

Home goods retailer Lowe's is paring back its efforts to promote LGBTQ inclusion — the latest large company to respond to a growing cultural backlash led by conservatives targeting queer representation in public life.

We’ve built an environment where different viewpoints and backgrounds are respected and valued.' Lowe’s changes follow closely on the heels of announcements by Harley Davidson and Jack Daniel’s parent Brown-Forman; as well as similar changes made by Tractor Supply, John Deere and Best Buy earlier this year.

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Lowe's becomes latest company to end DEI policies amid growing backlashThe company will not be sponsoring or participating in community events such as parades, festivals, or fairs and might also make additional changes to the policies over time, according to a memo.
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