different investors all asked one question: “Who wants to listen to audio content?”
It hasn’t been easy for Nayak and his co-founders, Prateek Dixit and Nishanth KS, to go from struggling to generate investor interest for survival to theannounced earlier this year, led by Lightspeed and StepStone Group. The truth is that only a handful manage to reach Series D; most startups die prematurely. Pocket FM not only survived but also challenged and changed the playbook for global non-music audio entertainment.
“We identified an unexplored space in the entertainment industry driven by an increasing demand for audio fiction and crafted a playbook to address this opportunity across every key market,” said Nayak, its co-founder and CEO.Resurrecting the radio drama required several critical shifts. It needed to suit the listening behaviors, preferences, and psyches of today’s consumers, which meant Pocket FM needed to rewrite the rulebook and create its own.
“With the new roll-out, the startup expects to triple its content library of over 100,000 hours of audio content this year. Pocket FM also said that during the experimental phase, the AI-powered tools helped it cut the cost of producing audio by 90%,” Pocket FM
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