Pandemic Boom: How This Family-Run Pottery Business Grew From Strength To Strength

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Pilling Pottery,Pandemic Boom,Family Business

Pilling Pottery, established in 1969, experienced a remarkable surge in business during the COVID-19 pandemic. The family-run pottery and equipment company has seen increased demand for ceramics, shipping around two tonnes of clay every fortnight. Led by Adrian Cross, son of the founders, the business employs eight people and produces over a thousand hand-thrown pots daily.

For many businesses across the country, the coronavirus pandemic spelled the end of their livelihoods and income as shops and restaurants were forced to close their doors. For others, it was just the beginning.

Talking about their business boom when we visited the shop, Adrian said: "Covid was absolutely amazing for us, absolutely amazing. It was a springboard really. We're currently shifting around two tonnes of clay a fortnight, it's a lot."Ceramics is absolutely flying in the UK at the moment and we are happily riding that wave." The business specialises in making pottery and pottery equipment in the heart of a small rural village.

With more and more people wanting to create their own items for small businesses or leisure, Adrian and the team can help with their needs. Kilns are available to buy online, as are potter's wheels, banding wheels and raw materials. But, due to its popularity, Adrian says the business is sold out until February. "We've got no stock in the shop, the shop isn't usually empty as it's full of kilns," Adrian added. "We can't make them fast enough."

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