Why job seekers ghost – and how companies can avoid it

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A whopping 89 per cent of employers say ghosting is causing issues for their business, with 75 per cent reporting it eats up to half of their recruitment budget

Last week, after discovering that 40 per cent of job seekers said an employer had ghosted them after a second- or third-round interview,This week we’re looking at the other side – and the statistics behind job seekers ghosting prospective employers are just as bone chilling.from job-posting site Indeed, 78 per cent of job seekers admitted to ghosting a prospective employer, up from 68 per cent in 2022.

Why are candidates ghosting? The answer isn’t simple; there’s a mix of both practical and emotional factors at play.On the practical side, job seekers often ghost when the position simply isn’t the right fit. Perhaps the role didn’t align with their career goals, the company culture didn’t feel like a match or the compensation wasn’t what they expected. In these cases, candidates might decide that slipping away quietly is easier than an uncomfortable rejection.

This emotional push-pull highlights an opportunity for employers to build stronger connections with potential hires and prevent ghosting from happening in the first place.Interestingly, only 51 per cent of Canadian employers surveyed say they have specific strategies in place to keep candidates engaged throughout the hiring process. This means there’s room for improvement, and the Indeed report offers practical solutions for businesses looking to break the cycle of ghosting.

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