Digital-savvy heirs: China’s ‘Changerdai’ shift to social media to boost business in family factories amid economic pressures

  • 📰 malaymail
  • ⏱ Reading Time:
  • 40 sec. here
  • 6 min. at publisher
  • 📊 Quality Score:
  • News: 33%
  • Publisher: 86%

China Factories News

Heirs,Second Generation,Social Media

NANTONG (China), Oct 28 — Dressed in a pristine white knit top, Robyn Qiu cut an incongruous figure in her parents’ dusty, hangar-like metal hardware factory in eastern China...

Chinese actor and singer mobbed while boarding flight: Xiao Zhan's security had to fend off fans even after he was seated

Qiu said she grew up with “the noise of machines running day and night”, but working in manufacturing was not always her first choice. Qiu has set up a marketing business that directly connects factories with foreign audiences, through videos posted on Instagram and TikTok, which in China can only be accessed using a VPN.

The Qius lost major customers in the 2010s after refusing an offer to move their production to Cambodia. Qiu said she sees the supply chain as a pyramid, with international brands at the top and raw material suppliers at the bottom.Rose Law, the daughter of a cosmetics factory owner in southern Guangdong province, echoed many of Qiu’s thoughts, telling AFP her personal goals include “being able to have a more positive impact on the industry”.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 1. in UK
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines