He took 'extreme' measures when his business started to fail and ended up in prison

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Crime,Blundellsands

The dad utilised the handle 'Lofty Cliff' as he plotted to smuggle shipments of cocaine in the UK from Holland using EncroChat

A dad took 'extreme' measures when his business began to fail and ended up in prison. John Pritchard turned to brokering wholesale drug deals as his financial woes mounted during the covid pandemic. He utilised the handle 'Lofty Cliff' on encrypted communications platform EncroChat in order to trade in kilogram quantities of cocaine and cannabis.

Your honour will see in various references that there was a reason why a man who had always been hard working found himself in difficulty when one of his businesses failed badly. They all speak with one voice to his positive character. They do so in a number of ways - from friends, from family, from employees and from people within the prison. 'We can see what Mr Pritchard has done since the offending. He really is someone who has put all of this behind him.

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