faster than expected, prompting Altria to pursue new avenues for growth.
"This acquisition will add another non-combustible product to our portfolio in what we believe is a high-potential, rapidly-developing oral products category," Altria CEO Howard Willard said in a statement. Altria said On was introduced before Aug. 8, 2016, the deadline for new tobacco products to enter the market without first receiving the FDA's permission. The brand's products currently available in "several thousand" stores in the U.S. in addition to Sweden, Japan and online.possibly opening them up to regulatory scrutiny.
Altria spokesman David Sutton said in an email that the company has "no data" suggesting minors are accessing the products but it's "committed to preventing kids from using any nicotine-containing products." "In our preliminary qualitative research, the portfolio of various flavors and strengths is a compelling proposition to adult tobacco consumers as they search to find the flavors and strengths that are right for them," he said. "We are assessing the portfolio and will share expansion plans soon."
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