The primary factor that distinguishes a business that merely survives from one that truly thrives is the strength of its people—individuals who embody the company’s mission and purpose. Concrete metrics like revenue and profit are essential for evaluating business performance, but it is the organization's mission—deeply intertwined with its culture—that genuinely inspires and motivates employees, who in turn create a long-lasting impact on the company’s success.
Our company has evolved significantly since it was founded in 1996 to serve a single customer, McDonald’s. Today, we proudly partner with over 2,000 recognized brands, including Trader Joe's, Five Guys, Burger King, and Sam’s Club. Our commitment to our mission has empowered countless associates to achieve their professional goals and lead fulfilling lives. We take pride in having customers who appreciate our efforts to help them succeed, making a tangible difference in their own businesses.
Our HR managers maintain electronic records of each associate's feedback, allowing for a quick assessment of progress. Plant leaders are held accountable for ensuring that every associate receives regular reviews and support. His keen insights led us to suggest he consider law school. With the company's support for his LSAT test fees, Nate excelled and went on to graduate at the top of his class from law school, all while continuing to work part-time with us. Today, he is a successful healthcare attorney and a partner in his firm—a testament to the culture of growth we strive to cultivate, even if it means losing a valued associate.