PARIS—Four days after Fiat Chrysler Automobiles NV proposed a merger to France’s Renault SA, a French government official phoned the Italian-American company to say France wouldn’t be forced into any deal.
Bruno Le Maire, France’s finance minister, was irritated to read in a French newspaper that Fiat Chrysler considered its proposal “non-negotiable.” The minister, who was attending the exclusive Bilderberg meeting of global business and political leaders, spoke with Fiat Chrysler chairman John Elkann and said that to the...
Every Renault owner I've known was unhappy with their vehicle. Surely operating a business in France is beyond miserable.
This reinforces we need to all have our own manufacturing and compete in the global Marketplace
But Renault-Nissan are stronger
Companies of equal values that want to improve their competitive position on the market through an company merger need a winner and a loser.
That's the French for you. If they aren't in the driving seat, forget it.
This cycle could yet be remembered for the irrational confidence of governments and failure to see the writing on the wall for their great industrial champions.
Incredible example of a failure to understand the importance of culture and the nuances of relationships. It's not just about the bottom line.
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