Investing.com -- Apple is gearing up for a pivotal holiday season as it looks to capitalize on the momentum of its flagship iPhone 16 and the rollout of its Apple (NASDAQ:"Black Friday officially kicks off an important holiday season for Apple," Ives stated, emphasizing that the iPhone 16 marks the beginning of a transformative period for the tech giant.
The update, expected next week, will introduce innovations such as ChatGPT integration in Siri, Genmoji, and Visual Intelligence, positioning Apple firmly in the consumer AI market.Ives highlighted three key dynamics driving Apple's growth: its unmatched installed base of over 2 billion iOS devices, including 1.
"In our view, Apple could sell north of 240 million iPhone units in FY25 as this AI-driven upgrade cycle takes hold and this will be the highest iPhone unit sales year in Apple's history," he wrote. "This will be a multi-year AI journey," Ives said, noting that Apple Intelligence could redefine the company's ecosystem and fuel growth over the next 12 to 18 months.Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors.
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