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Alaska Business Finds Niche in Online Retail During Cyber Monday

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CYBER MONDAY,SMALL BUSINESS,ONLINE RETAIL

The Great Alaska Bowl Company, based in Fairbanks, has been working hard this year to improve its online presence and boost sales. Owner Emily Berriochoa explains the challenges of shipping costs and time in a state that relies heavily on delivery services, highlighting efforts to revamp the website and attract more customers.

FAIRBANKS, Alaska - Cyber Monday often belongs to big retailers, especially those focusing on online sales. But one small business in Fairbanks has been working to find a niche in online retail in a state that relies on shipping.

“I kept trying to figure out a way to break the barrier of getting that initial purchase from Alaskans throughout the state,” Berriochoa said.“The cost of the tape, the cost of the boxes, the cost of the time, just to kind of break down one more barrier,” she said.

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