out there right now but a report suggests it may cede its top spot to other headset manufacturers while allowing them to use its OS and store.) citing an employee at Goertek, the Chinese manufacturer who produces and tests Quests, and two employees at Meta. In this, it is claimed Meta hopes that Goertek and other manufacturers will take on a bigger role in designing and creating headsets by 2030, potentially fully developing them.
We've seen time and time again the massive costs of Meta's VR and AR division, Reality Labs. It has often spent upwards of a Not only does Meta have a big install base but its OS has wider brand recognisability, which is part of why Android is popular today. An Android user can easily swap to almost any Android phone with little problems, which makes it easier for new names to enter the market.
This appears to be an effort to avoid the huge penalties on Chinese imports that will come as a result of the tariffs, proposed by soon-to-be president Donald Trump. Meta has cemented a name for itself in the VR market with great well-priced hardware and it might actually see a greater return on all that digital real estate in the next decade.