Interviews with 16 leaders from 10 companies who faced pressure to exit Russia after the 2022 invasion of Ukraine offer six lessons for organizations facing similar situations: 1. Public opinion expects immediate and binary decisions. 2. For consumer brands, speed may trump deliberation. 3. B2B firms may have more time to calculate. 4. Even 1% of sales can be 100% of a company’s reputation with employees. 5.
and China, escalating turmoil in the Middle East, scrutiny over the climate-friendliness of the supply chain, and other similar issues are forcing companies into a new dilemma: how to manage business decisions that are driven not by profits nor a company’s own strategic planning but are based on moral and societal values. Pressures for decoupling from dangerous, politically fraught regions will make these situations more common.Accelerate your career with Harvard ManageMentor®.
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