DJI Dominates the US Drone Market

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DJI,DRONES,USA

This article discusses the dominance of DJI, a Chinese company, in the US drone market. It highlights how DJI outcompeted major US companies and became the leading provider of both hobby and commercial drones. The article also explores the potential implications of restricting DJI's access to the US market.

The Crew Of A Ukrainian Stryker Turned The Vehicle Into A Weapon—And Ran Over At Least One Hapless Russian The Russians Made Armored Personnel Carriers Out Of Old T-62 Tanks—And Sent Them To Get Blown Up By Ukrainian DronesChinese companies, and in particular the giant DJI which dominates the industry, account for over 75% of the U.S drone market, including more than 90% of hobby drones. Banning them would upend the industry and create a huge vacuum.

Whether or not to impose restrictions will fall to the incoming Trump administration. What are the issues and the possible outcomes?Back in the early 2010s there were several major U.S. companies competing in the domestic drone market, including 3D Robotics, Skydio and Teal. But Shenzhen-based Dai-Jing Innovations (DJI) was able to outcompete all of them. The company’s Phantom drone, released in January 2013, was easy to fly out of the box and made aerial photography accessible to everyone., vertically integrating so that cameras and other electronics exactly fit their requirements and they did not need to engineer drones around existing components. The company plowed their profits back into R&D and employed a small army of developers to produce highly capable, user-friendly software.The Crew Of A Ukrainian Stryker Turned The Vehicle Into A Weapon—And Ran Over At Least One Hapless RussianDJI broke ground in developing into new markets, with hobbyists, photographers, filmmakers adopting their small drones, while new heavy drones served the agricultural, industrial and first-responder markets. Their latest product,is a drone for people who do not want a drone, an airborne selfie-camera which flies itself. The Neo is marketed for vloggers and others who want to create innovative video content easily; Engadget called it ' Faced with DJI’s economies of scale, speed of innovation and ability to market advanced products at low cost, the U.S. companies were forced to retrea

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