Automakers that may have once struggled to connect with female buyers are increasingly looking to attract more women into showrooms with vehicles that offer more safety features, ergonomic controls in the cockpit and higher fuel economy.
Sixty-two percent of all new cars sold in the U.S. are bought by women, according to research from Cars.com, which also found that women influence more than 85% of all car purchases. Unlike men, women don't make buying decisions purely based on make and model, said Cars.com Editor-in-chief Jenni Newman. Instead, their concerns are practical: How much cargo space is available? How comfortable are the seats? Is the vehicle reliable over the long haul?
Rebecca Lindland, an independent auto analyst, said she’s seen a dramatic shift in the advertising of vehicles to women, including ads that leave out men altogether. But that approach has its risks.Or, as Caldwell, the Edmunds analyst, said: “Women feel comfortable driving a car marketed toward men. But guys don’t want to drive a chick’s car.”
Luxury British automaker Aston Martin has made a concerted effort to reach wealthy female drivers. It established a female advisory board to work in conjunction with the marketing, engineering and design divisions of the company. The eight female members act as a “sounding board” for products and business decisions, according to Laura Schwab, president of Aston Martin the Americas. The company also relied heavily on the feedback the board offered on the interior of the DBX, Aston’s first SUV.
We also want quality & reliability for the money - not so expensive! Use Corning’s Gorilla glass to help prevent Dings & Cracks!👍😊
Good - we want comfort, style, color, a place for a purse & Kleenex box! We don’t like the front looking like an angry animal, snake, etc. We don’t want a car to look like a muscle car! We like 4 doors & trunk space!!’ We don’t like black interiors - it shows everything! ☺️
Maybe the commercial economy is doing better than the personal economy.
Dude, they're cheap! Made out'a plastic. And the designers a narcissis! Every ladt one of those things looks angrier than a senile old man! Bring back the humble chevy ... 76 1500, or 80's Camaro. I humble looking beefy dude ..
Cars don’t hold value and ride share services render car ownership largely useless in cities.
Cars are cheaper in other parts of the world. The zero cost financing built into the price scam and constant cash rebate games needs to end. It's easier to buy a house than a new car.
but how is this possible? the wall street is breaking records and unemployment is none existent and everybody is richer because of the big tax credit?
This time, there’s no bailout.
Hey I’ll give you a clue...prices!!!
no keep letting them suffer i love this news
make simple economic vehicles. I can’t afford these fancy high priced things nowadays. I’ll keep driving my 18 year old paid for ✌🏻
Could this be because they think women are simple minded? I mean I come from a mother who raised me by herself and I saw many times when a mechanic gets so what act like my mother didn't know what she was talking about my mother is a smart woman who learned
It couldn't possibly be that the price if automobiles has increased 30000% since 1970 while wages have actually decreased thanks to inflation and the purchasing power of the dollar being devalued. It couldn't possibly be the fact that Americans are getting poorer, except the 1%.
I would imagine more affordable cars or higher middle and working class wages would work best.
Who would have thought that 51% of the population might be a demographic worth reaching out to? Mind blown.
Could the slump be driven by the fact that 40% of the working class makes 25K or less and can't afford a new car?
Don’t blow thousands of dollars on a car payment. You can save it and invest it or pay cash.
It's easy to see that vehicles are engineered by men. There is no place to put your handbag.
Self driving electric cars are just the boost the system needs.
People are switching to skateboards and scooters.
Yes, buying women are much cheaper to buy-I'm not sure they're cheaper to run though-and you might even be able to buy for the same price, 5.
Most women be horrible drivers . I see them everyday putting in they make-up and sending out text messages.
So the outdated phrase 'women drivers, no survivors' no longer applies?
Aren't there steel tariffs? And tariffs on car parts? Maybe Trump is the problem.