The founder of a billion-dollar startup explains why 'product-market fit' isn't what early investors go for. Here's what you should try instead.

, Ward emphasized that early-stage startups are funded based on how much they emotionally appeal to investors.

The actual problem lies with lack of message-market fit, or bringing a message personally attuned to investors interested in the market. Investors in early-stage startups aren't driven by metrics as much as promise of future return. They want to work with companies they get excited about. The message that founders pitch should fit, or be emotionally compelling to, the investor.

Mostly agreed here! Attn: EmmanuelLabor

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