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The company is betting on customers who are willing to pay for a smarter, simpler TV experience that integrates content from live-TV packages and other apps and services, Matt Strauss, executive vice president of Xfinity Services at Comcast Cable, told Business Insider. As streaming-video apps offer more ways to bypass cable, Comcast is betting there will still be customers willing to pay more for a smarter, simpler TV experience that integrates content from linear, internet-based, and other services — and that those customer segments will be more profitable than cord-cutters.
The segment of TV watchers willing to pay for a premium TV service is shrinking. Comcast's video customer base slimmed nearly 2% to 21.9 million, from the first quarter of 2017 to the same period in 2019. Video revenues were roughly flat at $5.6 billion, year over year. Comcast's topThe company is looking to connect with cord-cutters, who are usually drawn to deals and greater flexibility, in other ways.
The company sells broadband customers a set-top box, called Flex, for $5 per month, which includes the same access to apps as the X1 box but doesn't feature Comcast's live package of channels. Subsidiary NBCUniversal is also launching a streaming service next year thatThe battle for the digital living room