. Analyst Matthew Xie said the M-series, in particular,"did well in volume, so the strategy is working."
Interestingly, Huawei found itself out of the top 5, being displaced by Xiaomi and Realme, possibly an effect of thethat the US is holding over the brand's head. The initial ban, which would prevent Huawei from importing and using certain US technologies, happened in May 2019, right in the middle of the year's second quarter. The study also noted that top brands pushed for more aggressive marketing in light of a weakened Huawei.
The budget phones are the biggest sellers in the region, with sub-$200 models making up 75% of all the shipments and mid-to-low-end models selling the most, according to the study. The study also notes that it's easier for a new brand to succeed in the region because brand loyalty in the region is low.