A top Microsoft cloud exec says that the company wants more customers to try out serverless computing, the 'best way to do compute'

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Microsoft Azure CTO Mark Russinovich explains why serverless is the future of cloud computing. This year, Microsoft launched new serverless products.

Historically, virtual machines have dominated cloud computing. These virtual machines are basically software that emulates a physical computer server — a level of abstraction that makes it easy to quickly add and remove computing capacity, especially in the cloud.serverless computing"We don't want customers to stay out of the best way to do compute, and serverless is the best way to do compute," Russinovich told Business Insider in a recent interview.

Under the more traditional model, the user still has to manage and maintain a fleet of virtual machines to run their software, whether that's in the cloud or their own data center . Right now, all three of the major clouds — Amazon Web Services, Microsoft Azure, and Google Cloud — support serverless computing with their own products and services. However, as Russinovich notes, there was a cost barrier: He says that while serverless computing worked for smaller apps, virtual machines were better at large scales.

Russinovich called this new pricing model"microbilling," as customers just pay for the computing resources they use, as opposed to virtual machines, where customers are charged based on how long they're active.Just in May, Microsoft unveiled two new serverless products, both of which are built on, an open source cloud project that was created by Google engineers to run massive applications.

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