How vegan surge made Mark's business the Lord of the Fries

An increased demand for vegan food is powering growth at franchise chain Lord of the Fries that has it aiming to open 40 new stores across Australia.

"We were 'carny folk', that's what they used to call us," he said. "Food trucks only became cool about five years ago. Back then it was us and the Hare Krishnas. We were living with my parents, it wasn't pretty for a very long time, I can tell you that." A report published by Deloitte this month found the plant-based meat segment of the market alone is worth $150 million in retail sales andLord of the Fries has tapped into the trend with 27 stores across Australia and New Zealand, making it the largest vegan chain in the country, and Mr Koronczyk said there was room for more.

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