Juul CEO Steps Down and Company Suspends Advertising Amid Vaping Crisis

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Amidst concerns over the vaping crisis, the CEO of Juul Labs, the beleaguered e-cigarette company accused of marketing directly to teens, has stepped down

The decision comes amidst a nationwide epidemic of lung-related ailments linked to vaping. According to the Centers for Disease Control and FDA, more than 580 people nationwide have been hospitalized as a result of developing lung conditions following e-cigarette use, reporting such symptoms as shortness of breath, coughing, and chest pain.

Although Juul, which has cornered much of the e-cigarette market, has not been named or directly linked to any of these ailments, the company has long faced intense scrutiny and criticism for allegedly marketing to teens. During a House Committee on Oversight and Reformin July, teenagers and parents testified that the company used deceptive marketing practices, such as marketing flavors like mango, mint, and strawberry lemonade.

Since e-cigarette users started reporting lung ailments in August, many states have moved to institute bans of vaping products. Thus far, Michigan and New York have instituted bans of flavored e-cigarettes, while Massachusetts has instituted a temporary, four-month ban of all e-cigarette products. The Trump administration has also announced that it plans to propose a ban on flavored e-cigarettes as well. Juul has previously indicated that the ban would cut into sales by as much as 80 percent.

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Damn. Big Tobacco playing dirty.

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