Film Row Hopes to Offer a Bite With Some Industry Insight

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A new initiative affiliated with the Will Rogers Motion Picture Pioneers Foundation gives assistants face time with top execs.

While the Will Rogers Motion Picture Pioneers Foundation has been assisting veterans of the entertainment industry for decades, a new affiliate initiative is turning its focus on Hollywood's up-and-coming professionals. Officially launched in March,"We hope to achieve our goal by providing education opportunities," says Melanie Valera, Paramount vp theatrical sales and Film Row president.

The inaugural Lunch & Learn guest speaker was Paramount president of domestic distribution Kyle Davies, and Dave Neustadter, executive vp production at New Line Cinema, was in conversation with Warner Bros. president of distribution Jeff Goldstein for the lunchtime event in July.

Plus, 30 ambassadors from across the industry have been dispatched to recruit up-and-comers, with a Film Row mentorship program in the works. Adds Valera, "As I explained to a lot of executives, if we empower our film community, our business will thrive."This story first appeared in the Sept. 25 issue of The Hollywood Reporter magazine. To receive the magazine, click here to

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I have never seen a silver bowl with silver balls displayed like they may be fruit... what the fuck is that? Silver fruit?

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