Getting to Product-Market Fit

TweetShareShare As part of our Founders + Funders SF 2019 summit, held in partnership with Seneca VC, we brought together an exciting group of startup founders and investors for a day of learning, networking and growth.

We had family-friendly restaurants and parks with playgrounds, and that product was something that people liked. They didn’t hate it. They weren’t like, “This sucks. I never want to find family-friendly places to go with my kids.” That first set of users were friends and family. We launched our product in the app store, and we got featured by Apple, so there were a lot of users that came in through that. We king of growth-hacked our way to those users: things like getting featured, having functionalities so people could share Winnie with other parents they knew. But those things don’t build a billion-dollar business.

There were a few things, though, that really were those key moments. One was measuring the NPS of our product. It took us a really long time– NPS, Net Promoter Score. If you have a Net Promoter Score that’s low, even negative, it doesn’t mean people hate your product. It just means they’re not recommending it to other people.

Then we leaned into it, and started getting comprehensive data from the state licensing database on every licensed daycare and preschool. We worked with the providers to claim and update their page and tell us when they had open spaces, starting with San Francisco, then moving on to the rest of the state of California, and then just kept adding states.

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