Microsoft rolls out new cloud tool for analyzing business data

FILE PHOTO: The Microsoft sign is shown on top of the Microsoft Theatre in Los Angeles, California, U.S. October 19,2018. REUTERS/Mike Blake/File Photo

The Azure Synapse system, to be unveiled at an event in Florida, is part of the company’s fast-growing cloud computing unit, which has driven the company’s shares up over the past five years. The tool is meant to help companies build out systems that analyze large amounts of data to make better business decisions, such as whether a digital marketing campaign is driving more traffic to stores and websites.

The first is that businesses need different software tools to analyze data held in systems like customer databases - where names and addresses sit in neat rows and columns and look like a spreadsheet - versus newer systems like website monitoring tools, where clicks are recorded as a long stream of numbers and time stamps. The Synapse tool is designed to handle both kinds of data, he said.

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