Back then, keto-friendly foods were practically non-existent in Malaysia. Instead, Adda spent hours learning about the science behind the keto diet and started developing her own recipes.
While low-carb foods are no longer a novelty today, Adda notes that not many local entrepreneurs are producing them on an industrial scale like her. EatSlim has some 60 products under its portfolio to cater to its customers’ needs.Wide range: Adda saysEatSlim has some 60 products under its portfolio to cater to its customer's needs.Like any millennial worth her salt, Adda was an active social media user and had diligently chronicled her dietary experiments.
Her mother had developed diabetes-related complications and over the next few years, Adda began the gruelling routine of commuting weekly to the East Coast to accompany her mother on hospital visits while juggling her businesses in Kuala Lumpur.“I could see that, like my mother, most of the patients suffered from chronic diseases that could be prevented by adopting a healthier lifestyle.
Capitalising on demand: The keto diet trend and consumers’ preference for online delivery have helped the company to grow. She continued to develop more recipes including Asian-inspired premix sauces, cooking condiments, and snack foods such as anchovy crisps, pavlovas, cupcakes and brownies, as well as superfoods and organic products sourced from other keto-friendly brands.“Most of the keto food producers in Malaysia have only a few products or focus on desserts. I knew the capability to offer time-crunched customers everything they need under one roof would give me a strong competitive advantage, ” she points out.
“From years back, I already observed that people were getting too lazy to go to physical shops and they were not only buying cooked food from online platforms, but also everyday groceries.