Pet influencers, their millions of followers and massive earnings

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NSTworld: Grumpy Cat, Lil Bub, Boo the Pomeranian and Doug the Pug are just some of the internet’s star animals, who do everything from support worthy causes to promote major brands. IAMLILBUB buddyANDboo itsdougthepug

Grumpy Cat, Lil Bub, Boo the Pomeranian and Doug the Pug are just some of the internet’s star animals, who do everything from support worthy causes to promote major brands.

Lil Bub rose to fame after her adoption in 2011, when her owner, music producer Mike Bridavsky, began posting photos and updates about her online. “Bub has made a huge difference in the world of animal welfare and in the lives of millions of people worldwide,” Bridavsky wrote on Instagram, noting the fund has raised US$700,000 for “animals in need,” with US$75,000 raised in 2018 alone.

Lil Bub “used her stardom to make the world a better place for animals,” Peta said in a tribute tweet. “Honor her legacy by remembering her message: always adopt, never shop.” “As a society, we’ve evolved so that we now think of pets as our children,” Edwards said in a Nov 2018 interview with Vox.As of 2019, American households owned more than 42 million cats and 63 million dogs. The market for pet products in the US earned US$72 billion in 2018, according to the American Pet Products Association .

 

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