Big Tobacco is shifting its business model towards e-cigarettes. Picture: KEVIN SUTHERLAND
Our host Mudiwa Gavaza is joined by Neetesh Ramjee, director of external affairs at tobacco company Philip Morris SA.The discussion begins with Ramjee explaining Philip Morris’s decision to shift its business model away from traditional cigarette products to less risky alternatives such as e-cigarettes, which the company says are much safer, though not 100% risk-free.
As cigarettes have become less popular amid rising health-conscious trends, Philip Morris is preparing for a future where smoking takes on a new form.
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