Coke CEO reveals his biggest regret since taking the helm of the $230 billion company - Business Insider

company. Of his biggest regrets, he said: "I wish I'd just paid attention to the truisms and gotten on with it even faster.". From 2015 to 2017, he was the company's president and chief operating officer.

Before he became CEO, Quincey said, he always heard people tell him different pieces of advice, like, "'You'll be bored of your message before anyone understands it" and " No CEO ever came out five years after and said 'I wish I'd gone slower.'" Though they sounded like platitudes at the time, Quincey said he wished he had listened to them earlier in his career.

"I mean, they tell you all these things in the beginning, and then you spend the next few years working out they're true," Quincey said.

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