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Department stores are dying, and Neighborhood Goods wants to fix it - Business Insider

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Inside the trendy retailer that wants to create a 'new type of department store' with brands that are hugely popular on Instagram

debut of Showfields

"We wanted to test this thematic and communal approach to retail and provide a platform for younger companies that really wanted to dabble with popups," Alexander told Business Insider. Neighborhood Goods is located in Chelsea Market, a tourist hotbed of dining and retail experiences in the heart of Manhattan.Shoppers can access the store both from 9th Avenue and from inside Chelsea Market itself.We opted to come in through the inside, and found the entryway aglow.Once inside, we immediately spotted Pop Up Grocer, a hip "traveling grocery" store that sells products like beet and thyme cookies and CBD snacks.

There were several friendly sales associates milling about to answer questions and explain the Neighborhood Goods concept.There was even a room for little ones, featuring clothing by The Tot.We found a variety of buzzy direct-to-consumer apparel brands like DSTLD, Modern Citizen, and Mott & Bow.

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