. The changes are expected to have a significant impact on the businesses of both the video platform itself and the thousands of creators who use it.
YouTube has warned creators of the upcoming changes since last September, after YouTube's parent company Google was forced to pay $170 million tothat the platform was in violation of the Children's Online Children's Online Privacy Protection Act . Now, creators are required to say whether their content is "made for kids," or not. Targeted advertising won't run on videos designated for children, and features like commenting will also be disabled on such videos. Data from anyone watching children-designated content will not be collected, the company's blog post said.
The company will also begin pushing its younger audience onto an entirely separate app, YouTube Kids, which filters the type of content users can see. The app wasThe changes are expected to hit YouTube's own sizable ad revenue byBut the changes are also expected to have a "significant impact" on the businesses of YouTube creators, the platform has acknowledged. The new rules also transfer meaningful legal risks to YouTube creators.
"Responsibility is our number one priority at YouTube, and this includes protecting kids and their privacy," the company said. "We've been significantly investing in the policies, products and practices to help us do this. Today's changes allow us to do this even better."
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