Impossible Foods CEO calls reports of company backing out of McDonald's deal 'complete bulls**t'

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

CEO Patrick Brown told Business Insider on Wednesday that the company would 'never blow off or disrespect a potential customer.'

„We’re very deliberate in how we approach customers but we would never blow off or disrespect a potential customer and any suggestion that we would do that is complete nonsense,“ Brown said.on Tuesday, Brown said it would be „stupid“ for Impossible Foods to be pursuing a customer as large as McDonald’s, citing a need to further scale up its production first. Shares of the company’s largest rival, Beyond Meat, soared following the comments.

Brown reiterated that to Business Insider, saying that „anyone who is going to be in the meat businesses in the future selling to consumers is a target customer for us.“ He repeatedly and emphatically denied having no interest in doing business with McDonald’s, at another point in the interview dismissing the notion as „complete bulls**t.“

Brown also confirmed that Impossible Foods still needs to increase its production capacity. He said that the company learned a „hard lesson“ after demand for its products spiked following last year’s International Consumer Electronics Show, leaving it unable to keep up with orders. „Part of that hard lesson is that we are obviously not going to commit to some very, very large scale until we have certainty about our ability to maintain supply,“ Brown said.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Is that what one ends up looking like eating those things?

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How Squared Away's CEO hires and manages top talent - Business InsiderThe secret to hiring and managing top talent, according to the CEO of a virtual assistant company who grew her business to over 80 assistants and 100 clients in just 2 years (by adriangranzella)
Source: BusinessInsider - 🏆 729. / 51 Read more »