Sony won't announce new PlayStation at E3 for the first time ever - Business Insider

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For the first time ever, Sony won't use the annual E3 event to share key details on the next PlayStation

, we still don't know what the PlayStation 5 will look like or what it will cost.

Sony used the E3 event to announce the price and details for the American launch of the original PlayStation and the PlayStation 2, while the PlayStation 3 was officially unveiled at E3 2006. Most recently, in 2013, Sony debuted the design of the PlayStation 4 console and its price at the event. That streak now appears to be coming to an end.

This also marks the second consecutive year Sony won't be in attendance — a major blow for E3 given that Sony had been one of its largest exhibitors. Sony's announcement has also fueled speculation about the future of the E3 event itself. Kotaku editor Jason Schreier tweeted that the event is "in the worst shape it's ever been," for the lack of a major heavyweight like Sony. Video game industry analyst Mat Piscatella said the decision would not impact Sony's sales, saying it is "certainly not make or break for a new console or for a title to miss [E3].

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