‘Twilight’ Star Nikki Reed Is Sinking Her Teeth Into The Sustainable Jewelry Market

  • 📰 ForbesWomen
  • ⏱ Reading Time:
  • 38 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Through her lifestyle company BaYou With Love and partnership with Dell, actress Nikki Reed is making it her mission to intersect sustainability, fashion and tech.

Nikki Reed vividly remembers being approached on a busy Los Angeles sidewalk by an admirer of a ring on her finger—the very one that the actress and founder of the jewelry brand

had designed to be her wedding ring. But it didn’t stop the ‘Twilight’ actress from capitalizing on the business opportunity.. “Everything's for sale when it's your company.” When Reed started BaYou With Love back in May 2017, it was her first business venture and very much a passion project. “I always thought my first child would be named Bayou—my husband was born on the Bayou in Louisiana,” Reed explains, “but I birthed my company before I birthed my daughter, so my company got the name.” She went into it without seeking investors, instead opting to invest $200,000 of her own money.

“What we can find in our world that might be considered waste, with a different lens or filter, could be considered luxury,” Reed says.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 477. in US

United States United States Latest News, United States United States Headlines