AMC Theatres hasn't joined rivals in running ads after movies' publicized showtimes because it prefers to promote upcoming flicks — driving return visits to its cinemas amid a boom in streaming offerings that compete for viewer eyeballs., cinema advertisers have worried that viewers will turn up closer to showtime and miss the ads. National CineMedia's solution was to introduce ads that play after a movie's advertised showtime, but AMC hasn't embraced them so far.
"We want to advertise the products we're going to sell," Ramsey added. "Do we want to advertise toothpaste? That would be a little facetious." At the conference, Ramsey acknowledged the related risks that "people will stay home and watch content through a streaming platform" and more content will shift to streaming services, shrinking big-screen audiences.
I'll be going to the movies more. Solid move AMC. Ride with your advertisers day 1 woes.
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