I Started a Company to Pay Off the Cost of Freezing My Eggs

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A rare medical emergency mean Alix Peabody needed money, fast. So, she started a business. She tells her story.

As told toWhen I was 24, I was living in San Francisco doing executive head hunting for tech companies around Silicon Valley. I had been having chronic health issues for years and nobody could quite figure out what it was. I had started feeling pain in my abdominal near the end of college; at the time, I thought it was indigestion or maybe Crohn's Disease. I would go to the doctor and they would tell me over and over again there’s nothing wrong.

It was pretty interesting to be so young and to, in a way, have what it means to be a woman come into question. I come from a big family and I’ve always wanted a family, so the risk of not having that option was really scary. I didn’t expect how strangely liberating the whole process would be—before that point, I hadn’t thought much about the decisions I was making, not realizing that I was making them about a future that did not exist.

Eventually, tickets for my parties went for $200 a pop. There would be at least 200 attendees at any one party, at most 400. Every time I threw a party, I made a couple thousand dollars. Soon, I had cleared about two thirds of the cost of the egg-freezing, and my parents helped me pay off the rest. That money bought me my first product, about 300 gallons of rosé. At the time, I wasn’t even licensed to sell alcohol, so technically the rosé was for personal consumption or personal use. I took it to a bunch of different parties and events for people to try it. I strategically placed it where I knew that investors were going. The very first logo on the can was my cousin’s handwriting.That was pretty much all I had.

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