The AI-enabled program was designed to guide users through behavioral coaching to address health issues including weight management, smoking cessation, and stress — users can select an initial health area to address, and once that program is completed, they can select a second area to focus on.
The rollout of the tool is the latest move Lark has taken to expand its scope of services — and the launch could expand the size of its addressable market in the digital chronic disease management space. Lark Health has been bolstering its diabetes and hypertension management services across the last year. The startup focused its early work in the chronic disease management space, aiming to personalize diabetes prevention and management. with genetic testing giant 23andMe to incorporate genetic test data into Lark's diabetes prevention software — enabling Lark's health coaches to give users more personalized health care recommendations.
With a growing number of US citizens at-risk for chronic conditions, the new launch could help Lark widen its addressable market as it branches into new treatment areas. For example, the new tool targets weight management, and obesity is a major health issue in the US: The prevalence of obesity was nearly 40% and affected about 93.
The launch of Lark Prevention tool makes the startup an attractive option to payers — thanks, in part, to its value-based care billing approach. Payers — who are
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