Business Maverick: Flight Shaming Isn’t Just a Problem for Airlines

its agenda for the first time in the event’s 50-year history — it’s an uncomfortable situation on its own doorstep. It’s also a high-profile example of an issue confronting the entire conference industry: as concern about environmental damage from air travel has given birth to a “

“We must get ahead of change and public perception,” Jason Geall, vice president for Northern Europe at American Express Global Business Travel, said in a speech to business travel and meetings executives in London on Monday. “A failure to act now could leave us vulnerable to existential threats, such as flight caps and increased taxation and regulation.”

Take MWC, the annual meeting for the telecommunications industry in Barcelona. This year’s event starts Feb. 24, and in 2019 more than 100,000 people attended. For four of the last five years, Guinness World RecordsMWC lists among its main achievements the creation of a green logo, and the use of recycled post-consumer bottles in the lanyards for attendees’ badges.

Marcia Balisciano, director of corporate responsibility at Relx, says it’s important not to underestimate the efficiencies that can be achieved by big business events.

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