PETER ATTARD MONTALTO: What counts for SA investment is not numbers but the X factor

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The answer lies in stoking uncontrolled optimism, but in reality there is no hubbub of excitement about SA

The scale of unemployment and inequality in SA is such that you cannot “start somewhere” with large set-piece investments and hope things percolate downwardsSA has its own odd version of the “economic calculation problem”.

The pitch was off but there was a strange belief evident in the countability of individual investments: if you just have more individual commitments from individual companies with rand amounts attached, and more hands on which to count them, you will be fine. In this conception, because a certain company is investing in this industry and another in another industry it’s a sign of life in each industry.

It is ultimately a government mindset thing, and partly why there is so much business frustration with the government and so a gluing to the floor of business sentiment. The lack of X factor at the UK-Africa investment summit was telling. There was no “Have you seen the Kenyans?” in hushed whispers of excitement about SA — despite some interesting companies present at the exhibition in the summit. Speaking to people around the edges of the summit — private and public sector investors, international and regional development banks — it was evident there was a lack of interest in SA.

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